The first items all pertain to cooking. (Insert joke here: Madeline did not cook.) They are very old recipe booklets. We found a bunch of these, but I knew I could not handle all of them, so just picked out a few.
This is a recipe wheel from Swift's Formay shortening. It has 30 recipes from cakes to frostings to pancakes and bread. You turn the wheel to the recipe you want and the cut out windows on the inside circle give you the amounts of the ingredients. (Click on the photo to enlarge.)
On the reverse side, there are 12 recipes for fritters or croquettes. Wonder why no one makes croquettes any more? I tried to find some info on this recipe wheel but have not been successful yet. I will update if I learn more.
This is a booklet from the Royal Baking Powder Company, dated 1928.
This is a magazine that was given out in grocery stores across the country. From the back cover we learn this one was obtained at the Summer Street Market in Watertown, Mass. Madeline's husband's family lived on Summer Street for many years. My husband actually lived in the same house when he was in college, so I spent a lot of time at the house in the late 70's. Sadly, it is no longer standing.
Supermarkets used to have contests to lure in the customers. Not so much anymore.