Ephemera is a broad term used to describe items of paper that were created for use in a short time span and meant to be thrown away after one or two uses. Items generally put into the ephemera category of collecting would be sheet music, posters, stock certificates, post cards, cigarette cards, magazines, catalogs, and the like.

Thursday, November 18, 2010

World's Fair: A Message for Hotel Guests & Billy Rose's Aquacade (with some fun advertising)

It's been a while since I did a post on the 1939 World's Fair.  Here are two more memories that Madeline saved from her visit there.  The first is a card from her hotel which gives guidance on how to navigate the city during the fair:

Actually these rules apply today to travel in New York City, especially #3.  Many times I've almost been run down while trying to cross the street by a taxi wanting to turn.  Good thing we only travel to NYC once a year!

This is the program from Billy Rose's Aquacade, a big show at the 1939 World Fair.  Billy Rose was quite the showman in his day.  To learn more about him, read this.

Aquabelle Number One:  Eleanor Holm, who later married Billy Rose.

The girl who swam the English Channel.

Here is a little piece of the show that I found on "You Tube":

This is the back cover of the program.  There are more great advertisements in the book:

Pepsi, as it was in 1939.

The official watch of Billy Rose's Aquacade. 

An ad for a Broadway show starring Fredric March.

An ad for Noxzema for sunburn.  It's great for your face, too, you know.  Check out the ad underneath it for the "all-purpose" dress with an invisible culotte.  So sensible!

An ad for the New York state exhibit.

I've saved the best for last:

Do you believe it?  Gloves with a pocket for your cigarettes!!  How stylish.  I did a little research on the designer Merry Hull.  I'm not fond of wikipedia, but here is some info on her.  Apparently she redefined the glove for us.  (I'm learning so much here at Madelines Memories!)

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